MBA 505-50 Gateway Experience
| Program Overview | ||
|---|---|---|
| Program Title | MBA 505-50 Gateway Experience | |
| Organization | Butler University | |
| Student Application Link | https://butler.capsource.app/program/mba-505-50-gateway-experience/rfp | |
| # of Students Enrolled |
14
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| # of Projects Running |
2 Project/s Added (of 1 Project Expected)
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Program Timeline Project Duration |
Start Date: 01/13/22 End Date: 01/14/22 1 day |
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| Collaboration Overview | ||
|---|---|---|
| About Students |
MBA505 Gateway provides students with an introduction to the integrated nature of business. Introduces the idea of experiential learning and develops expectations for the graduate core courses. The course will involve a hands-on experiential group exercise. P/F grading basis.
The MBA505 Gateway Experience course is designed to be the first 500-level class MBA students take, as it provides an introductory experience to "kick off" the graduate core. This 1 credit hour course introduces experiential learning, integrates business concepts and tools, and sets expectations for the graduate program. The Gateway Experience has proven to be a hands-on, fun, bonding experience for new students.
Student Level: Student Time Commitment: Full Time Team Structure: - |
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| Program Goals | ||
| Format Structure |
Single Project Single Team |
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| Format Title | Multiple Projects Multiple Teams | |
| Format Description | ||
| Benefits For Industry Partners | ||
| Project Modality | Fully Remote | |
| Industry Partner Requirements to Participate | ||
|---|---|---|
| Project Topics | Corporate Social Responsibility Customer Service & Account Management Data Management Growth Strategy International Affairs Marketing Mergers & Acquisitions Operations Organizational Culture Product Design & Development Purchasing, Logistics, Supply Chain Quality Control Research & Development Sales & Business Development Software Design & Development Talent Management | |
| Target Industries | ||
| Skills & Expertise | ||
| Location Information & Preferences |
Located Anywhere Regional (within 90 miles) |
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| Sponsorship |
No Sponsorship Required |
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| Compensation |
Following compensation will be offered to the students:
Exactly $0.0 per hour |
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| Other Requirements | ||
| Expected Time Commitment For Project Managers | per week | |
| Key Program Dates | Due Date |
|---|---|
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Request for Proposal published
Collaboration request published. Industry Partners may express interest in participating.
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Oct 01 2021, 12:00.00 AM |
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Interview
Educators will begin interviewing interested Industry Partners to discuss project ideas.
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Oct 11 2021, 12:00.00 AM |
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Proposal Application Deadline
Final date for Industry Partners to express interest in participating.
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Dec 12 2021, 12:00.00 AM |
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Finalize Project Charter
Educators and Industry Partners finalize project charters, legal documents, and background materials.
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Dec 23 2021, 12:00.00 AM |
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Official Program Launch
We’ll find a time on this day for you to meet with the students to kick off your project.
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Jan 13 2022, 12:00.00 AM |
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Official Program End
We’ll find a time on this day for you to meet with the students to wrap up your project.
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Jan 14 2022, 12:00.00 AM |
Project Overview
| Project Details | |
|---|---|
| Project Title | Refine A Gtm Strategy For Sales And Marketing |
| Project Synopsis |
What is the challenge or opportunity you are trying to address within your organization?
Easy Access Accounts Payable Solutions seeks to grow sales and increase marketing efforts through a refined sales and marketing campaign. Specifically, we seek to concentrate sales efforts on a few select industries. And, we need to find the most cost effective ways to market our services. We have earmarked $6,000 to increase lead flow and brand awareness. We desire a 'Go To Market' playbook which reflects a refined sales and marketing campaign that will engage potential sales partners and yield top targets in three market sectors: Manufacturing, Higher Education, and Health Care.
Measurable results include:
- A comprehensive marketing strategy which maximizes the reach and yield of our $6,000 investment
- Identification of 3-5 potential sales partners per ERP integrators
- Identification of top targets in the manufacturing, higher education, and healthcare market sectors
What are some of the activities or action items you think will need to be taken to achieve your desired results? What would make this project a success for your organization? What measurable results are you looking to accomplish? |
| Compensation |
Following compensation will be offered to the students
Exactly $0.0 per hour |
| Sponsorship |
No Sponsorship Required |
| Resources |
Program Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Program Kickoff |
01/13/2022 | Event |
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Library Session |
08/01/2022 | |
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8:00 AM - 2:00PM - Primary Research and Data Analysis Working Session |
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2:30 PM ET - 4:00 PM ET - Final Presentations |
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Complete End of Project Evaluations |
Evaluation | |
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4:00 PM ET - 6:00 PM ET - Facilitator Feedback Session |
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UPLOAD 1-PAGE BRAINSTORM IDEAS |
Submission Required | |
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UPLOAD PRESENTATION MATERIALS |
Submission Required | |
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5:30p-9:30p ET - Welcome Dinner & Client Presentation |
Projects
| Project | Organization | Topics |
|---|---|---|
| Developing New Product Offerings that Drive Revenue and Fill Prospect Pipeline | MySherri | Growth Strategy Product Design & Development |
Program Managers
| Name | Organization |
|---|---|
| Luke Bickel | Butler University |
| Ashley O'Salway | Butler University |
| Marie Mackintosh | Butler University |
| Teresa Williams | Butler University |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |