ProgramsSTR 560: Strategic Communication Capstone (Spring 2023)

STR 560: Strategic Communication Capstone (Spring 2023)

Program Overview
Program Title STR 560: Strategic Communication Capstone (Spring 2023)
Organization Butler University
Student Application Link https://butler.capsource.app/program/str-560-strategic-communication-capstone/rfp
# of Students Enrolled
11
# of Projects Running
4 Project/s Added (of 3 Projects Expected)

Program Timeline

Project Duration

Start Date: 03/13/23      End Date: 04/28/23

2 months
Collaboration Overview
About Students

The Strategic Communication Capstone course simulates a senior communication management context, where students will apply what they have learned via the graduate studies curriculum. The learning objectives are as follows:

  • Apply strategic communication problem-solving skills for a specific purpose according to client needs.
  • Analyze propriety data to inform decision-making for a specific strategic communication or marketing purpose.
  • Demonstrate senior-level management skills such as teamwork, communication, time management, and innovation in industry-related projects.

Student Level:  

Student Time Commitment:   Full Time

Team Structure:   -

Program Goals
Student groups will work with unique clients in a variety of industry areas to identify a strategic communication problem, analyze related proprietary data, engage in client check-in meetings, and develop evidence-based recommendations that will be presented to the client and the class. By the end of this course, students will gain strategic communication management skills relevant to the current context of the industry and will have developed the ability to be innovative thinkers and problem-solvers for future strategic communication projects. 
Format Structure

Multiple Projects Multiple Teams
Format Title Multiple Projects Multiple Teams
Format Description
Benefits For Industry Partners
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Corporate Social Responsibility Marketing Organizational Culture Research & Development
Target Industries Arts & Recreation Consumer Services Education Fashion & Apparel Finance Food & Beverage Government Health Care Manufacturing Media Non-Profit Professional Services Restaurants, Bars & Food Services Sports & Entertainment Transportation & Logistics Travel & Tourism
Skills & Expertise
Location Information & Preferences

Local (within 30 miles)

Sponsorship

No Sponsorship Required
Compensation

Following compensation will be offered to the students:

Exactly $0.0 per hour

Other Requirements
Expected Time Commitment For Project Managers 2 Hours per week
Key Program Dates Due Date
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Oct 25 2022, 03:46.48 PM
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Nov 07 2022, 03:46.48 PM
Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

Jan 30 2023, 03:46.48 PM
Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Feb 13 2023, 03:46.48 PM
Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Mar 13 2023, 12:00.00 AM
Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

Apr 28 2023, 12:00.00 AM

Program Timeline

Touchpoints & Assignments Date Type

Program Kickoff

 03/13/2023 Event

Kick-off Meeting Notes

 03/19/2023 Submission Required

Mid-point Check-in

 04/09/2023 Submission Required

Strategic Recommendations Deck

 04/28/2023 Submission Required

Projects

Filters
Project Organization Topics
Podbrand Media Podbrand Media Marketing
Help Us Build a Comprehensive Marketing & Communications Strategy GLANCE LED Marketing Research & Development
Opportunity Market BizStarts

Program Managers

Name Organization
Rowena Winkler Butler University
Andy Gronik