UBS Group AG is a Swiss multinational investment bank and financial services company headquartered in Zurich and Basel. It operates through five segments: Global Wealth Management, Personal & Corporate Banking, Asset Management, Investment Bank, and Non-Core and Legacy. UBS provides financial services to private, corporate, and institutional clients worldwide, offering solutions in wealth management, investment banking, asset management, and retail banking. The company was formed in 1998 through the merger of Union Bank of Switzerland and Swiss Bank Corporation, with roots tracing back to 1862.