For this course, students will need  access to confidential client enterprise information to be able to conduct rigorous research and analysis, and ultimately help them achieve their strategic imperative. This includes that  client will share private financial statements with class so students may better understand the firm and make specific recommendations. This will be confidential- class use only. The client information will not be discussed with anyone outside of this class.

Course Objectives
15-20 MBA students in final semester of program dedicated for 14 weeks to : 

–Gain an understanding of long-range strategy development principles and to apply them to complete a comprehensive evaluation of a business unit. 

–Learn basic consulting skills and to apply these skills within the context of analyzing and recommending business opportunities for a U.S. based company.

–Learn how to deliver a high-quality situation analysis and value-added strategic recommendations in an executive presentation setting. 

–Apply the cumulative knowledge and experience gained over the course of the Butler MBA program.

Client Company Benefits
•Comprehensive business environment analysis

–Market evaluation - (including unfamiliar markets outside the US)

–Competitor analysis

–Product portfolio competitiveness 

–Company capabilities analysis

–SWOT analysis (strengths, weaknesses, opportunities and threats)

•Evaluate strategic alternatives and make final recommendations for the best alternative

–four competing teams of students 

–Client generally sees strategic plans for three different strategic alternatives from each group