The students in the Strategic Communication Capstone course are motivated graduate students specializing in communication or marketing. They possess a solid understanding of strategic communication principles and are eager to apply their knowledge in real-world scenarios. They are goal-oriented individuals who are committed to achieving success in their academic and professional endeavors. Throughout the course, they will work in groups with unique clients, analyze proprietary data, and develop evidence-based recommendations, honing their strategic communication management skills and fostering innovative thinking.

The Strategic Communication Capstone course simulates a senior communication management context, where students will apply what they have learned via the graduate studies curriculum. The learning objectives are as follows:

Student groups will work with unique clients in a variety of industry areas to identify a strategic communication problem, analyze related proprietary data, engage in client check-in meetings, and develop evidence-based recommendations that will be presented to the client and the class. By the end of this course, students will gain strategic communication management skills relevant to the current context of the industry and will have developed the ability to be innovative thinkers and problem-solvers for future strategic communication projects.